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The MODERN™ Framework

From “Looks Closed” to a Complete DREAMS™ System in 5 Days

We don’t build “just a website.” We install a full DREAMS™ ecosystem — brand, pages, CRM, automations, and analytics — designed to look open, convert visitors, and plug directly into how you sell in exactly 5 business days.

You're live and booking jobs before your 2nd Klarna payment

What "MODERN" Actually Means

MODERN™ is the operating system for digital transformation—our proprietary framework for building the infrastructure, creating the demand, and scaling with intelligence.

M

Map the Mission

Define the direction. Clarify what matters. We audit your business, research your market, and build a roadmap from vision to revenue milestones.

O

Organize the Foundation

Build the structural pieces needed for modern operations. Brand assets, digital HQ, CRM setup, and communication infrastructure (email, SMS, voice agents).

D

Differentiate the Brand

Stand out—or be forgotten. We develop your unique value positioning, story, messaging frameworks, and trust signals so your brand stops competing and starts leading.

E

Engage the Audience

Build a relationship engine that never sleeps. Lead magnets, funnels, CTA architecture, social presence, email/SMS nurturing, and conversion flows. Your audience becomes your pipeline.

R

Refine the Execution

Optimize everything that works—eliminate everything that doesn't. Analytics dashboards, pixel tracking, CRO, and performance loops. Better data → better decisions → better revenue.

N

Nurture Sustainable Growth

Grow systematically, predictably, and profitably. Automations, AI workflows, scaling SOPs, fractional leadership, and long-term ROI planning.

Day‑by‑Day Breakdown

Exactly What Happens Each Day

Every build follows the same proven sequence. No surprises, no delays.

1
Day 1 Discovery & Mapping

We map your offer, services, and ideal customer.

  • Intake call (30 min): We dig into your most profitable jobs, service area, and who you actually want to work with.
  • Offer stack: We distill your services into a clear, simple package structure (usually 2–3 tiers).
  • Proof gathering: We collect photos, reviews, testimonials, and any existing assets you have.
  • Account setup kickoff: We start wiring your Stripe, Klarna, Google Analytics, and HubSpot accounts.
Deliverable: Signed‑off offer map, account credentials collected, photo assets organized.
2
Day 2 Booking & Payments Infrastructure

We wire booking, deposits, and payments into your site.

  • Calendly / booking integration: We connect a calendar so customers can see your real availability and book instantly.
  • Stripe + Klarna setup: We enable card payments, deposits, and Klarna Pay‑in‑4 / Pay‑in‑12 options.
  • Payment logic: We set deposit amounts (usually 50%), configure refund rules, and test the full flow.
  • CRM pipeline: Every booking and form submission flows into HubSpot with tags, notes, and follow‑up tasks.
Deliverable: Live booking system, payments processing, CRM wired in (backend only—no design yet).
3–4
Day 3–4 Design, Copy, & Trust Signals

We design the site, write the copy, and add proof.

  • Mobile‑first layout: Fast, clean, modern design optimized for phones (where 70%+ of your traffic comes from).
  • Conversion‑focused copy: We write the words—headlines, service descriptions, trust bullets—using proven templates.
  • Proof placement: Before/after galleries, testimonials, reviews, and trust badges on every key page.
  • SEO basics: Title tags, meta descriptions, schema markup, and alt text for local search visibility.
  • Draft review: You get a staging link on Day 3 to review and request tweaks before launch.
Deliverable: Full staging site with design, copy, booking flow, and proof—ready for your review and final edits.
5
Day 5 Launch & Tracking

You go live, and we wire in tracking so every lead is measurable.

  • DNS + domain: We point your domain (or subdomain) to the live site and handle SSL certificates.
  • Google Analytics 4: Full event tracking for form submits, bookings, and Klarna payment selections.
  • Facebook Pixel: Retargeting pixel installed so you can run ads to people who visited but didn't book.
  • Call tracking (optional): If you want call tracking, we wire in CallRail or similar to measure phone leads.
  • Handoff + training: 30‑minute walkthrough of your CRM, booking calendar, and how to read your analytics.
Deliverable: Your site is live, tracking is wired in, and you're ready to start booking jobs.
Klarna Payment Timing

You're live and booking jobs before your 2nd Klarna payment.

With Klarna Pay‑in‑4, your first payment is due today. Your 2nd payment isn't due for 2 weeks— which means your new booking system is already generating revenue before you make your next payment.

1
Today
First payment
5
Day 5
You're live
14
2 Weeks
2nd payment

What's Included in Every Build

These are the non‑negotiables. Every package gets all of this.

Mobile‑first website (fast, modern, responsive)
Online booking system (Calendly or equivalent)
Stripe + Klarna payments (deposits & full payments)
HubSpot CRM integration (all leads auto‑logged)
Google Analytics 4 (full event tracking)
Facebook Pixel (retargeting ready)
Conversion‑focused copy (we write it all)
Before/after galleries & social proof
SEO basics (meta tags, schema, alt text)
SSL certificate & hosting (Cloudflare/Vercel)
30‑minute handoff & training
5‑day delivery guarantee

Ready to Get Started?

See pricing and book your 5‑day build.

Fixed‑price packages starting at $1,499—or as low as $375 today with Klarna Pay‑in‑4.

Klarna Pay in 4 • 0% interest • No credit impact